Nearly two thirds of all Facebook posts are linking to a web page, aiming to drive traffic to the page. The effectiveness of these posts should be on the top of your list of measurements. We have now upgraded the analysis of posts with links on SoMeStatus.com, making it easier for you to se how the effectiveness of your posts evolves over time.
A study of Norwegian Facebook posts show that organic reach increased in the first 6 months of 2018. Viral reach decreased in the period, but a sharp increase in non-viral reach more than offset the decline.
You might have noticed that Facebook reports lower reach on your posts now than earlier this year. That doesn’t necessarily mean that fewer people see your posts. It is Facebooks reporting that has become more accurate. Even if Facebook report lower reach, the number of people who see your posts is the same.
To analyze your Facebookpage, you need to allow SoMe Status to access your page insights.
Click the blue button and confirm by clicking OK in the window(s).
All pages average:
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