2018 is behind us. Before starting the new year, it is time to sum up what you achieved in the year that has passed. How effective was your Facebook page? How many people viewed your content? How many clicked your links? How popular were your videos? The SoMeStatus Pagereport 2018 analysis will give you the answers.
Nearly two thirds of all Facebook posts are linking to a web page, aiming to drive traffic to the page. The effectiveness of these posts should be on the top of your list of measurements. We have now upgraded the analysis of posts with links on SoMeStatus.com, making it easier for you to se how the effectiveness of your posts evolves over time.
A study of Norwegian Facebook posts show that organic reach increased in the first 6 months of 2018. Viral reach decreased in the period, but a sharp increase in non-viral reach more than offset the decline.
You might have noticed that Facebook reports lower reach on your posts now than earlier this year. That doesn’t necessarily mean that fewer people see your posts. It is Facebooks reporting that has become more accurate. Even if Facebook report lower reach, the number of people who see your posts is the same.
After it was revealed that Cambridge Analytica has collected and exploited personal information about millions of Facebook-users, there has been a strong focus on what information Facebook-apps collect from users. That is why it is important for us to clarify: SoMeStatus.com does not collect or store any personal information from your Facebook account apart from your name and email address.
The SoMeStatus pagereport 2017 does a comprehensive analysis of your Facebook page, and give you an overview of what worked well and what you need to improve. The report will compare your pages results to other pages. If you have added a category to your page, the report will also compare your page to similar pages.
One of the most commonly used numbers used to measure a Facebook page’s success is the number of people who like the page. Increasing the number of likes on the page is at the top of the wish list of many page administrators. That’s a pity!
It is common to use Facebook for driving traffic to WEB pages. The social network is the main source of traffic for several online newspapers, blogs and online shopping sites. How efficient Facebook is as a traffic driver varies a from site to site. The best gets 3-4 times better effect than the average site.
With SoMeStatus.com we aim to give you insights into the information that is key to creating value on Facebook. Allthough Facebook Insight provides lots of information, the most useful information can be hard to find. SoMeStatus.com makes it easy to see how well your Facebook-page is performing.