2020 is behind us. Before starting the new year, it is time to sum up what you achieved in the year that has passed. How effective was your Facebook page? How many people viewed your content? How many clicked your links? How popular were your videos? The SoMeStatus Pagereport 2020 analysis will give you the answers.
The analysis will give you an overview of the most important results of your Facebook page in 2020. The numbers are presented in a way that visualize the development throughout the year. New items i this year’s analysis are more detailed information on posts with links and a comprehensive analysis of comments you received.
The analysis is free. If you have a SoMeStatus Plus license, you get an even more analysis.
When you start the analysis, it may take a few seconds before anything happens. Be patient, the system is fetching some initial information from Facebook. How long the analysis takes depends on the number of posts you have shared. When all posts are analysed, it takes about a minute to aggregate the data and create the output.
The final report includes the following information:
Regardless of what you goal of using Facebook is, it all starts with the reach of your content. How many people actually see your posts in their newsfeed. The reach depends on the quality of your content. Good content reaches many people without you having to pay for promotion. The analysis doesn’t only show you how many people see your content, it also shows you why they see it.
Non-viral reach are the people that see your content because they follow your page, or because they visited your page. This is a good indicator on the quality of your content. Good content gets high non-viral reach. In the page analysis non-viral reach is shown as a percentage of the number of people following the page.
Viral reach are the people that see your content because their friends have liked, commented or shared it. Viral reach is your most important source to new people. In the page analysis viral reach is shown as a percentage of the number of people following the page.
Postreach is the total number of people who see your post without paid promotion. In the page analysis postreach is the average number of people each of your post reaches. Promoted posts are not included in the postreach analysis.
In the post types section, you will see which types of posts you have shared in 2020 and the reach of each type.
The post type table also lets you compare the reach of your posts with the reach of posts from other pages in your industry and the general average for all pages.
The two tables show the posts with the best reach in 2020 and the posts with the best non-viral reach.
Engagement on posts has an impact on both non-viral and viral reach. It is especially active engagement (commenting and sharing) that has a positive impact on the number of people that see your posts.
There is no direct relationship between the amount of engagement an viral reach. On Facebook it is more important who engages and how they do it, than how many. One comment from a person with a large network can cause better reach than likes form many people with smaller networks.
At the top of the engagement section you will see the average number of likes, comments and shares per post you shared throughout the year.
The table below (only available with SoMeStatus Plus) shows engagement per 1000 views of your posts. The table shows engagement per post type and average engagement for all posts. In the same table you can compare your numbers with the engagement on posts from other pages in the same industry and the average of all pages.
Facebook is often used to drive traffic to web pages. In that case it is crucial to monitor how effective your posts are in driving traffic. How many clicks on each post? How effective are the different post types? Although link posts normally have a higher click rate, photo- and video posts sometimes drive more traffic through a much higher reach.
At the top of the section you have an overview of the number of posts with links you have shared in 2020 and how many clicks they generated. In addition, you can see how many clicks each post generates on average and your average click rate.
If you have a SoMeStatus Plus license, you also see a diagram of how your total click rate and the click rate for each post type have evolved throughout the year. You also have two tables showing the posts that have generated most clicks and the posts that had the highest click rate in 2020.
If you have SoMeStatus Plus, the page analysis also has a section for video posts. It shows the average length of your videos and how many views your videos get on average. The analysis also includes the average share of your viewers who see the complete video and the share that watch your videos with sound. The completion rate is a good indicator of what your target audience think of your videos. High completion rate = the viewers like your videos.
The video section also has a diagram showing how the completion rate and views with sound evolves throughout the year.
Facebook made changes in 2020, focusing more on comments. To help you getting the most out of your comments, we have added a separate section with analysis of the comments your posts received. Click the blue button after the regular analysis is finished, and SoMeStatus will start analysing your comments.
If you have many comments on your posts, the comments analysis may take a few minutes. The results are updated as the analysis progresses. (Posts with more than 500 comments are skipped, to prevent the analysis from taking too long time.)
The comments-analysis has six sections:
The first section gives you some basic information about the number of comments, how many people have commented, the mix of main comments and sub comments, the most active users and the number of comments your page has posted.
The word cloud shows the 25 words that are most commonly used in comments on your posts.
The first pie chart shows what share of your posts have received one or more comments from users.
The second pie chart shows how many of the main comments your page has answered. The analysis only counts comments you have answered with a sub comment, not comments you only have liked.
It is a good rule to try to answer as many of the serious comments as possible. It builds a relation with your audience, and stimulates the kind of dialogue Facebook rewards.
The third diagram shows how many answers each main comment receives. Posts that create dialogue between people is rewarded with better organic reach on Facebook, so depth of dialogue is important for your Facebook page.
The final diagram shows when the users comment on your posts. Posts that receive several comments early is rewarded with higher organic reach. Posts that keep receiving comments over a log period of time will be visible in user’s news feed longer, and thereby also get a higher organic reach.Analyze your page